Bollywood stars are selling paint? When Kon Kona Sen Sharma and Irrfan Khan signed on as brand ambassadors for kansai Nerolac Paints I immediately thought give me a break! All I could think is, what next, endorsements for nail clippers?
It's possible that celebrity endorsements have gone too far. We may no longer be able to purchase mundane products like paint and counter tops without thinking about our relationship to Bollywood. We may ask how this cabinet could bring us that much closer to our favorite stars. What would Akshay Kumar think of this wood stain? Will we consider buying anything that a celebrity isn't selling to us again?
Then I watched the ad. I take back my concerns because I like it. When Konkona and Irrfan are angry at life and each other then find that long lost flute as they repaint their home and reconnect over it, I'm hooked. It makes me want to reconnect with my enthusiam for life too. It's my own little Bollywood movie in my everyday existence.
I figure why not, Bollywood stars should sell us everything! I want a little Bollywood in every moment of my day. I want to decide which toothpaste to buy after watching Deepika Padukone brushing her teeth before being on the set that day. I want A.R. Rahman to show me what radio station to play after connecting with an old friend.
I initially wanted Bollywood to be more glamorous than my everyday purchases. We seem to be headed toward more reality television and celebrities in our everyday lives. I've decided to enjoy it! Maybe I'm pushing things a little far, but why not? Bollywood is about excess!
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